We studied the job before we automated it.
Pocket Isa sits on top of the CRM a real estate team already uses. It scores every lead, tells agents who to call first, and keeps the follow-up going when they are busy. We built it from what real brokerages' CRM data shows, not from guesses.
Teams pay for leads, then lose them inside the CRM.
We looked at 69,140,298 CRM events from 5 platforms and more than 14 North American brokerages, from January 2022 to December 2025. On Real Geeks, 81.9% of leads never got a single call.
The CRM is rarely the problem. Agents are busy, leads arrive all day, and nobody tells them which one matters right now. Pocket Isa makes that call for every lead, shows why, and keeps the follow-up going.
Read the researchFour rules we hold ourselves to.
On top of your CRM
Your CRM stays where it is and nothing moves out of it. Pocket Isa reads your leads and decides who to work first. Setup takes about 48 hours.
Every score has a reason
Each lead gets a score out of 100 and a next step, and agents can see why. A queue people trust is a queue people work.
AI calls only where they help
The AI caller, in beta, calls the new leads no agent has reached and books the callback with the agent. It does not replace your team.
Numbers you can check
Our research is public, with its method and limits. When we quote a number, we say exactly where it comes from.
Two founders who spent years inside CRM data.
Muhammad Asif
Co-founder and CEO
- CEO of Datamart Inc. More than 10 years building software and leading engineering teams.
- Built the real-time middleware behind our research data, connecting 35+ CRMs and processing more than 5 million records a day, then ran the 69,140,298-event study himself.
- Forttuna Young Business Leader of the Year, 2024.
Valentyn Podkamennyi
Co-founder and COO
- More than 20 years building and scaling software products.
- Builds AI agents that reason over CRM data. Before that, Senior Staff Engineer at Wayfair and an engineer on Google Analytics.
- Co-founder of Datamart since 2011.
We are early, and we say so.
The product is live on real leads, the research is public, and our first beta brokerage went live in October 2026. The founding rate is open to the first 50 teams and stays locked for life.
Pocket Isa LLC
455 Market St, Ste 1940
San Francisco, CA 94105