Call the buyer who's ready. Skip the 81.9% who never get called anyway.
Pocket Isa scores every lead in your pipeline, ranks them by close probability, and tells your agents exactly what to do — and what to say — next.
The numbers from inside real estate CRMs are uncomfortable
We analyzed 69.1 million CRM events across 14+ brokerages on five platforms. Not surveys — the actual event stream.
Built specifically for how real estate teams actually work
Six things every brokerage owner asks us about. All shipping.
Buyer intent score, not buyer guesswork
Every lead gets a 0–100 score across five real-estate-tuned dimensions: tour intent, property engagement, response speed, freshness, and agent activity. Each score is itemized — you see exactly which signals added or removed points.
A priority queue that ranks today's actions
Your agents log in to a ranked list — the 10 leads most likely to close this week, sorted by score and deal value. No more guessing who to call between showings.
A ready-to-send message and subject line, drafted for you
Every prioritized lead comes with a recommended action, a why-now explanation, and a draft message tuned to the buyer's behavior (tour requests, saved listings, valuation inquiries). Agents copy, paste, send.
Per-agent performance, weekly
Brokers see response time, conversion rate, and SLA adherence per agent — filterable by 7d/30d/90d. Click any agent to see their pipeline, their leads, and where they're missing the window.
Autopilot for the leads no one has time for
Turn Autopilot on for cold and long-cycle leads. It sends the next-best email at the right cadence, pauses on negative replies, and falls back to manual review when confidence is low. Your team stays focused on hot leads.
Works with the CRM you already pay for
Connect FollowUpBoss, Real Geeks, BoomTown, KW Command, or Firepoint via Zapier, REST API, or CSV import — no migration, no rip-and-replace. Your team keeps the same logins and workflows.
Built on the largest cross-CRM behavioral dataset in real estate
Who on your team uses Pocket Isa
Broker / Owner
Pipeline visibility. Coachable metrics. Forecast that holds up.
- Per-agent SLA and conversion in one screen
- Where deals are leaking and why
- Forecast based on real action data, not vibes
Team Lead / Manager
See who's responding, who's stalling, and who needs help — early enough to do something about it.
- Per-agent breakdown with click-through drawer
- Spot the agent missing the 5-minute window
- Coach with specifics, not gut feel
Listing / Buyer Agent
Log in and see today's priority queue. No more debating who to call between showings.
- Top 10 leads ranked by close probability
- Ready-to-send message on every lead
- Autopilot handles the long-cycle leads
Works with the tools you already use
Zapier, REST API, and CSV are live today. Native CRM connectors are coming — every CRM below connects via Zapier in the meantime.
69.1 million pipeline events. Eight uncomfortable truths.
We measured what actually happens inside real estate CRMs across 14+ brokerages. The findings are why Pocket Isa exists.
Read the full analysisEverything teams ask before signing up
Will Pocket Isa replace my CRM?
No. Pocket Isa sits on top of FollowUpBoss, Real Geeks, BoomTown, KW Command, or Firepoint. It scores your leads and tells your team what to do — your CRM keeps storing data the way it always has.
How does Pocket Isa get my leads?
Three options: Zapier (recommended in beta — 5-minute setup), our REST API, or CSV upload. The auto-mapping engine handles 100+ header variations from major real estate CRMs.
Is the scoring real estate-specific?
Yes. The default model is tuned on 69M+ real estate CRM events. Signals like tour requests, valuation inquiries, saved listings, and market-report opens are weighted by what they actually predict — not by guess.
Will agents adopt yet another tool?
Most don't. That's the point. Agents log in to a ranked queue with ready-to-send messages — it's faster than their CRM. If they don't act, Autopilot can send for them.
What about MLS compliance and dialer DNC?
Pocket Isa recommends actions; it doesn't dial. Your team executes through your existing tools (their CRM, dialer, SMS provider). MLS and dialer compliance stay where they already are.
Do you support multi-office brokerages?
Yes. Multi-tenant role-based access (admin/manager/agent) is built in. Brokers see roll-up; managers see their team; agents see their own queue.
Pricing for real estate teams?
Founding pricing is live for the first 50 teams: Team is $199/month and Growth is $399/month, locked for life (list is $299 and $499). Real estate teams already in the beta stay free through the beta and lock the founding rate when it ends.
Bring this to your brokerage
Start a 14-day free trial. Connect your CRM and see your priority queue within 48 hours.